Thai Airways 
| Description: | The evolution of Thai Airways International Public Company Limited from a small domestic operation to a fully-fledged global airline is the direct outcome of the far-sighted vision of their founders. Early on, they embarked on a course of building a reputation as a regional leader, pioneering routes to unusual destinations. They further strengthened their reach by forming strategic alliances with major airlines, becoming a key partner in a routenet that now covers the globe.
THAI's popularity among travellers comes from their comprehensive services and efficient, on-time operation. More than that, however, they are known for their gracious ground and inflight service. This includes personal attention to passenger needs, with special treats (like gift orchids for all female passengers), and superb cuisine which have earned them a place in the hearts of the travelling public.
Few passengers are aware of the numerous behind-the-scenes activities that make THAI a self-sufficient airline. They operate their own Catering Department, Maintenance Department, and Cargo Department that serve, not only THAI's needs, but those of numerous airlines operating into Bangkok. Many ancillary functions are devoted to enhancing the pleasure of travel by providing their customers with Limousine Services, Royal Orchid Holidays, the Royal Orchid Plus frequent flyer programme, hotel accommodations, convention facilities, and attractive incentive programmes.
All these and more enable THAI to respond quickly and comprehensively to customers' requirements and passenger needs, qualities that have made them one of Asia's premier airlines.
THAI's distinctive livery incorporates the colours associated with Thailand: the shining gold found in its temples, the magenta of its shimmering silks and the rich purples of its orchids. Their logo has been likened to an orchid but is simply a symbol meant to convey the essence of Thailand; its soft, curving lines combined with a speed line suggest effortless flight.
Similarly, their slogan "Smooth as Silk" derives from the texture and luxurious look of Thailand's most famous creation: silk. It suggests both the way they fly our aircraft and the way they hope passengers feel when they fly with them, wrapped in comfort and pleasure. |
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| URL: Thai Airways Homepage |
| Type: | Airline |
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